Wednesday, June 24, 2026
7:00 am - 2:30 pm (Pacific)
8:00 am - 3:30 pm (Mountain)
9:00 am - 4:30 pm (Central)
10:00 am - 5:30 pm (Eastern)

In today’s competitive real estate environment, consumers often form opinions about an agent before ever having a conversation. Your online presence, reputation, messaging, visibility, and client experience all influence whether someone chooses to work with you—or someone else. Many real estate professionals market inconsistently, struggle to differentiate themselves, or rely on tactics that fail to build long-term trust. Without a clear personal brand strategy, marketing efforts can feel scattered, generic, and difficult to sustain.

This course walks participants through the full branding process—from identifying their professional strengths and defining their target audience to building digital visibility, creating stronger client experiences, and leveraging artificial intelligence tools responsibly.

By the end of this course, participants will be able to:

• Define their personal brand and identify the factors that shape professional reputation.
• Evaluate their current brand perception and identify opportunities for improvement.
• Identify their ideal client audience and define a strategic market niche.
• Develop a unique value proposition and stronger market positioning strategy.
• Create consistent brand messaging, storytelling, and communication strategies.
• Build a stronger digital presence through websites, social media, video, and online reputation management.
• Use artificial intelligence tools responsibly to improve branding efficiency and content creation.
• Strengthen client relationships through better service experiences and community engagement.
• Measure brand performance and identify strategies for long-term brand growth.
• Create a practical personal branding action plan they can immediately implement in their business.

ACCESS: Join the course a few minutes prior to the start time in your Learning Dashboard by clicking the link below, log in if necessary, and then click the tile, "Go to your Learning Dashboard."  Reminders will be sent to the email address on file. 

https://rebinstitute.com/learning

REFUNDS: A refund, less a $25 processing fee, will be extended if cancellation notice is received by 12pm CENTRAL 7 days before the course.  No refunds will be issued after that date.

STUDENT WORKBOOK: The workbook is available in the Learning Center at the link above once the above refund deadline has passed.

PLEASE NOTE: To receive credit for this course, you must remain on camera, clearly visible, actively engaged, and participating from a stable, classroom-appropriate environment. This means no traveling, walking around, phone calls, or other distractions.