CRB Education Elective Course

Building a Business Plan that Gets Results

Strategic business planning and implementation are fundamental to the success of any real estate company. The plan must be relevant and address both internal and external changes and challenges. In addition, it must be guided by the company’s values, vision, and mission and executed so that every staff and/or team member is positioned to optimize their contribution. This course provides you with a process for developing a strategic business plan, guidelines for implementing that plan and methods for how to apply the plan to real world situations.

This course will teach you how to:
  • Develop a mission statement that guides your decision making.
  • Determine your values and create a vision statement.
  • Identify external dynamics and internal change within your business.
  • Create action-oriented objectives and assign responsibility and accountability.
  • Manage the effects and impact of both marketplace and company changes.
  • Establish a control of discipline to organize, implement, and manage your business plan.

The CRB Designation

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